![snapchat story of a day in space snapchat story of a day in space](https://static01.nyt.com/images/2017/10/23/autossell/360-noaa-balloon/360-noaa-balloon-videoSixteenByNine3000.jpg)
Snapchat's entry into live events began with the release of Our Stories in 2014. This month was not Snapchat's first foray into breaking news, but it is evidence of the company's continued commitment to news gathering and distribution - something the team plans to expand more internationally - as well as as a need to put more potentially lucrative content on its platform as it begins prepping for an initial public offering expected next year. "We think of ourselves as a camera company, a connected camera that can do some pretty powerful things when our community is capturing their perspectives on so many things that are happening in the world," Sean Mills, Snap's head of original content, told Mashable. Instead of turning on the television, millions of people can follow along on their smartphones.įor Erica White of Ocala, Florida, Snapchat provided her a wider lens into the storm even as she was in the middle of it - and without the chance to watch the news on her TV. More than 10 million people viewed it over the four days, an indication of a clear hunger for news on its app. Others were a bit skeptical on the appropriate of the platform.ĭuring Hurricane Matthew, Snapchat also created a Live Story from Oct. The raw content made it a much more rich story." He later told Mashable, "I'm always watching the news so I knew about the Iraqi mission in Mosul.
![snapchat story of a day in space snapchat story of a day in space](https://www.springboardstories.co.uk/media/k2/items/cache/e53e70365d51081c22c1d8f970c43d59_M.jpg)
I love technology," Rodolfo Santoyo, a 20-year-old student at The King's College in New York City, tweeted.
![snapchat story of a day in space snapchat story of a day in space](https://cdn.vox-cdn.com/thumbor/mwO-8d3LHqw703mLT5f34VDvqBk=/0x38:1920x1043/fit-in/1200x630/cdn.vox-cdn.com/uploads/chorus_asset/file/9870433/OBS_018_SnapchatLenses_Thumb1.0.0.0.jpg)
"Never thought I'd get closer to the war in Mosul through Snapchat. Showing footage inside a war zone led to excitement from some app users.